William Sampson,VP, Head of Market Operations at Airbus Helicopters, is a recognised expert in the helicopter market. With a strong background in international policy and joint operations, in the early part of his career he served his country in the United Kingdom, working closely with partners in Europe and beyond to deliver against national security objectives. At Airbus he has led business development and market operations to ensure that we listen to our customers and provide them with solutions in a rapidly evolving context.
At the Airbus Summit 2025, William will share insights on “Stronger Together: European Innovation for Helicopters", drawing from his extensive experience in the rotary industry. He will discuss the importance of European innovation and cooperation in developing sustainable and sovereign capabilities which can be used in this continent and elsewhere, providing valuable perspectives on how Airbus’ innovation roadmap is driven by and for our customers and partners.
Passionate about innovation, William believes that "We have a responsibility as industry leaders to work with our partners to develop and deliver the technologies which will meet their requirements today, and in the future." His dedication to European cooperation continues to inspire and drive meaningful change within the industry.
Join William Sampson at Airbus Summit 2025 for 'Stronger together: European innovation for helicopters' on 25 March at 14:00 CET. Don’t miss this opportunity to gain valuable insights into the importance of leveraging the power of innovation across Europe.
Follow William Sampson on LinkedIn to stay updated on his latest work and contributions to European partnerships in the rotary-wing industry to meet customers’ current and future mission requirements.
