Our strategy

Delivering on our purpose

A321XLR route proving - polar flight with aurora borealis

Guided by our strategy

The Airbus strategy is designed to effectively address challenges while ensuring that value creation for stakeholders remains at the heart of everything the Company does. The strategy has been rebased on five core priorities:

Our strategic objectives

Resilience

By optimising and de-risking the Company’s end-to-end production system while broadening the profit base. Industrial and economic resilience are key to operating in a volatile environment.

Innovation

By preparing the upgrades of best-selling products and the development of breakthrough next-generation products.

Sustainability

By reducing the environmental footprint of the Company’s activities, by offering products and services which help nations protect citizens, defend sovereignty and advance global security, and by doing business in a way that benefits society.

Focus

By adapting the Company’s portfolio of activities and by further leveraging the synergies and partnerships between the three main businesses: at programme level, at technology level, and at the competencies level.

Scale

By fostering the development of multinational alliances, joint ventures and acquisitions, by leveraging dual civil/military activities, and by strengthening Airbus’ global and European footprint.

For further details of the strategy, see the Report of the Board of Directors 2024.

Read the report

From the CEO's desk

  • At Airbus, we Pioneer Sustainable Aerospace for a Safe and United World. We want to serve our customers and meet their requirements while maintaining our strong market position company-wide. Our core pillars of safety, quality, integrity, compliance and security will remain at the heart of all we do.

    Guillaume Faury
    CEO Airbus

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