Our strategy

The Airbus strategy is based on four key areas of focus that will enable the Company to deliver on its purpose.

Grow Airbus as an aerospace and defence leader

The Company’s ability to grow in the future will be earned through continuous innovation, both in and around its current portfolio, as well as when preparing the future generation of products and related services. 

Consolidate European strengths and deepen global reach

The Company has built on its strong European heritage to become truly international. Continued investment in its global footprint is a key strength when addressing international markets.

Increase capacity to invest in the future

The right combination of growth, profitability and resilience is vital to the Company’s long-term competitiveness. Continuous improvement in cost, efficiency and customer satisfaction is essential to further support the Company’s resilience and prepare future investments.

Lead the transformation of the aerospace industry

Meaningful reductions in carbon emissions are within reach. Through a resilient business model, the Company will continue to lead the decarbonisation of the aerospace sector while meeting international ESG standards. It will focus relentlessly on quality and safety.